Strategic management Essay Example | Topics and Well Written Essays - 750 words - 2

Strategic management - Essay Example It is the hope of this author that such an analysis will help to engage the reader with a clear and definitive understanding of how the associated business strategies in question impact upon the day-to-day decision-making structure, mission, and a general understanding of how the firm sees itself within its competitive environment (Singh, 2011). In short, the general perception that must be attained is with regards to the fact that a business strategy in and of itself is capable of differentiating a firm in almost the same degree and extent that different products or services differentiate one firm from another. In so much, even though Walmart and Microsoft are mega-corporations that garner a massive degree of profits each and every quarter, the products and services that they sell are nearly as diverse as the business strategy by which they operate (Mithas et al, 2013). Naturally, with respect to Walmart, the business strategy that is engaged with is that of a low-cost provider stra tegy. With this ultimately entails is a situation in which the key targets that Walmart seeks to leverage our with regards to price sensitivity, extreme price competition, segmentation within markets, the optimization of economies of scale, emphasis upon bargaining power, focusing upon low costs of input, offering incentives, reducing material, personnel, and shipping costs, vertical integration, and a variety of other tools to accomplish such an end (Rong et al, 2013). In such a way, a nearly continual emphasis is made upon seeking to cut each and every available cost corner to provide the minimum price to the consumer; due to the fact that without such a continual war on prices, the ultimate appeal that the firm is able to generate would necessarily be non-existent. Comparatively, Microsoft - although one of the most profitable firms within his United States - pursues quite a different business strategy entirely. Accordingly, Microsoft pursues what is known as a broad differentiat ion strategy (Rumelt, 2011). Such a type of strategy is often employed by firms that seek to target a diverse range of need and preference, value conscious consumers, premium price products, and buyers who might be loyal to a particular brand. As a function of such a complex and interwoven level of needs and targets such an approach must take, it should be the understanding of the reader that this broad differentiation strategy is effective for many types of firms (Bharadwaj et al, 2013). In such a way, the strategic inputs that are available to a firm or business that seeks to engage with a broad differentiation strategy are as follows: special water availability, customer service, marketing intensity, defensive strategies, continuous improvement an organization, constant value signaling, uninterrupted product availability, as well as unique tangible and intangible benefits. Due to the fact that this is something of a â€Å"catch all† strategy, it can be understood that a ve ry high number of firms, both small and large, integrate with this very approach (Bradley et al, 2011). Although it may be tempting to believe that the likes of Microsoft or Walmart have achieved their degree of success based upon the fact that they had leveraged

TMA1 Revised Essay Example | Topics and Well Written Essays - 1000 words

TMA1 Revised - Essay Example s it, his transgression - of lending fire to the humans he is credited with having created - was punished by Zeus in the form of a notoriously cruel curse. Prometheus would be bound to a rock in the Caucasus and an eagle would eat his liver all day; whatever had been consumed during the day would regenerate overnight and the eagle would be back the next day, continuing this cycle of torture ad infinitum. Prometheus was finally freed from this curse by Zeus’s son, the hero Heracles, and was later allowed to regain his position as god, though still bound by a symbolic ring and a piece of the rock he was tied to as a reminder of his punishment (Grimal 1996). The poet Hesiod’s account of the Prometheus myth in his Theogony is considered one of its most authoritative versions. In his version, the story of Prometheus’s first notable deception of Zeus - the incident where Prometheus disguises the ox bones with fat and the flesh with the ox hide and fools Zeus into choosing the apparently valuable but actually worthless bones - is described in clearly partisan terms. Prometheus is referred to as â€Å"devious and wily† while Zeus is called â€Å"far-seeing† and his wisdom is repeatedly praised - â€Å"Zeus, whose wisdom is immortal†; â€Å"Zeus in his wisdom† and so on. (Morford and Lenardon 2003). We are also told in this version that Zeus â€Å"was not unaware of this [Prometheus’s] trick.† The illustration Atlas and Prometheus, from a 6th century BCE engraving on a Laconian cup, is also interesting in its suggestions (Morford and Lenardon 2003). Atlas is pictured as looking on helplessly, while his brother, Prometheus, is attacked by the eagle. Prometheus is seen tied to a column and Atlas with the weight of the skies on his shoulder. There is also a snake on the extreme left which appears to be attacking Atlas. The representation of both these tormented Titans in the same panel emphasizes the might and wrath of Zeus and may have been a common image among